Monday, 10 June 2019

New mobile app makes ordering easier


HawkEye, Ravensdown’s map-based farm software, now allows farmers to order product on their mobile or tablet, giving them more time to do what they love.

Efficiencies in farm management today are all about having accurate and timely data that is insightful and automated, which National Services Manager Tim Roulston says is the motivation behind HawkEye.

“Our customers’ main challenges today are needing more time to farm, improving environmental compliance, profitability and performance. Giving farmers the ability to order from their mobile, is one of the many ways we’re trying to make their lives easier,” Tim says.

One of our goals is to make nutrient management easier for farmers. Ordering through HawkEye helps you get it right from the start which then provides better nutrient records for compliance and productivity improvement.

Dairy farmer Craig Minson, who contract milks for Craufurd Dairy Farm in Canterbury, has been a fan of the software since starting to use it in August 2018.

“The time I spend on ordering is so much more efficient now,” Craig says, “I’m really looking forward to using the app giving me more time to get out on-farm – which is what I enjoy doing.”

“Being able to use the app to order fertiliser while on the pasture walk will give me much better context to make decisions.”

Tim says collaboration between agri businesses is vital to deliver meaningful solutions to farmers.

“That’s why we’re creating integration through the supply chain. By collaborating with Ravensdown Joint Venture spreaders, C-Dax and TracMap we can automate the data flow and transparency of the data, reducing margins for error in nutrient application. We won’t stop there either, there are more conversations and opportunities to be had to improve HawkEye in the future.”

“Anything that makes it easier for farmers gives our team a huge sense of accomplishment because we’re all part of the farming family, part of the farmer’s team.”

Farmers already using HawkEye can simply download the app, free from the app store, on their mobile and get ordering today. Those new to HawkEye can contact 0800 73 73 73 or to get started. Head along to our site at Fieldays D66 to check it out and talk to the HawkEye experts.

Download HawkEye Mobile