Wednesday, 29 August 2018

Ravensdown seeking collaboration for farmer benefit


Ravensdown has introduced a new capability for its HawkEye mapping and decision support platform as TracMap becomes the first external company in the spreading industry to supply the co-operative with proof-of-placement spread data.

We’re on a collaborative journey as the sector adjusts to computer-based ordering, spreading, spraying and mapping.

This journey started with the excellent alliances which Ravensdown developed with its joint venture spreading partners. For many years, these joint venture spreading companies have benefited from excellent accuracy that, in turn, supports them as they deliver great service.

The reality is that many of our customers apply their own fertiliser. Others choose spreading companies who use control systems from a variety of different vendors and we need to respond to their requirements.

With over 2,250 spreaders, sprayers or farmers with TracMap units, including over 500 spreading trucks, TracMap is the largest supplier of in-cab spreading technology in New Zealand. Many Ravensdown customers use spreaders with TracMap technology and were clamouring to see their maps on HawkEye, so the integration with them was prioritised.
Soon roughly 80% of Ravensdown customers will be able to secure accurate evidence of fertiliser placement which improves their ability to demonstrate compliance and helps with nutrient management.

As a farmer-owned co-operative, we are dedicated to find ways to help make farming smarter. The TracMap functionality is an example of this in action and we may consider working with other players as needed.

For us, the guiding principle is always for the technology to make things easier for the farmer. Automation and efficiency have the potential to release farmers from office time so they can invest their precious time on farm.
That’s why we are really excited with this development and the new features that will be arriving on HawkEye soon. The vision with such collaboration is open partnerships that put farmers’ interests first.