Monday, 12 December 2016

User driven technology


Creating technology solutions may seem straight-forward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.

The reality is much more involved. It relies on buy-in from, and a connection between, our shareholders and their cooperative.  

It all starts with an idea. Again, this is deceptively simple: we know our shareholders, and we know what they want.

Or do we?

It is easy to fall into the trap of believing that we know what our customers want. We may know our business, but we should never make the mistake of assuming that we know everything about you, our customers.

Having a direct relationship helps, but unless we listen to feedback (both good and bad) any solution created is imperfect.

We have been working towards this goal for the past eight months - engaging with the whole Customer Relationships team to identify pain-points, and have honest discussions about what we could do better.

It is humbling to have passionate shareholders that are unafraid to tell us what they want.

Some of the things that we are working on are a result of seemingly off-hand comments made to our front-line staff: "You know it would be great if..."

Others, like our upcoming Customer Care app, are a result of shareholder feedback, given directly to our Board of Directors at this year's Annual Meeting.

So, what's on the horizon for Ravensdown?

Keep in Touch

Our new smartphone app will help you take care of business when you’re on the go:

  • Track your orders.
  • Keep an eye on your finances.
  • Call or message your Agri Manager.

Eye in the Sky

Take a fresh look at digital farm management with the latest release of our award-winning GIS software:

  • Updated farm mapping software.
  • Track fertiliser applications and paddocks events.
  • Advanced pasture management and predictive feed tools.

Business, not as usual

A range of apps and tools to make life easier for you, and more efficient for us:

  • Farm planning calculators.
  • New online ordering engine.
  • Geo-spatial soil testing by barcode.

And much more...