HawkEye Pro
HawkEye Pro uses deep learning, a branch of artificial intelligence (AI), decades of soil data, and cutting-edge mapping software to create detailed maps of soil nutrient levels across an entire farm.
It's Ravensdown’s next-generation fertiliser planning tool that offers greater accuracy, scalability, and functionality than anything on the market, across sheep/beef and dairy systems.
For farmers, this means more value from every fertiliser dollar, while ensuring compliance and sustainability.
HawkEye Pro is an innovative system which could reduce fertiliser costs through increase nutrient use efficiency, drive precision application and improve production for New Zealand’s sheep and beef, dairy and arable farms.
It creates detailed maps of soil nutrient levels across an entire farm.
It uses data that is already in our system, including previous soil tests, to predict soil nutrient levels down to every 10x10m cell for sheep and beef farms.
It uses farms productivity to produce maps of where fertiliser should, and importantly should not, be placed – calculating the right product and rates to maintain production.
Precision fertiliser plans can deliver benefits between $50-$150 per hectare through efficient placement and rate selection of fertiliser, and the resulting increase in land productivity, where soil fertility is holding it back.
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When will HawkEye Pro be available to our shareholders?
Early adopters release for sheep and beef farmers in September 2025 (this release is limited to North Island based farmers utilising aerial application).
The September release will target farmers seeking a maintenance or submaintenance application.
The full functionality for sheep and beef along with the dairy release will follow in Autumn 2026 with the arable release later in 2026.
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Can South Island shareholders use HawkEye Pro
Our South Island shareholders are important to us, and we’ll be rolling out the HawkEye Pro technology to South Island sheep and beef farmers in early 2026.
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What is variable rate application?
It is applying fertiliser across the farm landscape to meet nutrient requirements. Because the land is variable in its nutrient requirement the fertiliser application varies to match this which drives nutrient use efficiency.
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What fertiliser types will be recommended in the September release?
Super-based products (Superphosphate, Sulphur Super 15, Sulphur Super 20 and Sulphur Super 30) only at this stage as its particle size distribution and P to S ratio is ideal for variable rate application
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How do I sign up?
Fill out the form just above this